Job description
Position Summary:
The focus of the Account Development Manager is to increase market awareness and generate leads, resulting in the provision of qualified meetings [in accordance with agreed KPIs] for the Business Development Team . This is achieved by a high degree of direct contact with prospective clients including by telephone, by email and direct mail. The duties also include assisting in developing and implementing strategies to facilitate long term relationship with new and existing clients.
The Account Development Manager will also work closely with the Business Development Leadership Team to establish and help implement and confirm âinside salesâ best practices based on prior experience, available technologies and aligned to company goals.
Essential functions of the job include but are not limited to:
Implement outreach actions resulting in the provision of qualified meetings for BD Leads in accordance with agreed KPIs.
Review current account development processes, messaging & technologies and recommend areas for improvement
Assist in establishing account development production expectations and metrics aligned to corporate goals
Collaborate with Business Development Leadership Team for performance review, mentoring and development
Hold territory outreach planning calls with assigned BD on newly identified Accounts at a pre-agreed cadence.
Identify well aligned potential clients and contacts using defined âideal accountâ profiles by using Citeline, ZoomInfo, LinkedIn Sales Navigator and other news resources as triggers for new based outreach
Identify key stakeholders/decision makers and introduce differentiators and capabilities resulting in opportunities to participate in the request for proposal and bid process.
Using activity and results data, inclusive of leads generated from the Marketing teams, create improved outreach messaging in an effort to increase client response and int
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