Creative Strategist

Happy Mammoth is a fast-growing natural food tech business selling across the US, Australia, and Europe. We formulate, produce, and market gut, digestive, and microbiome health supplements — and performance marketing is a core growth driver for us. This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy. Part-time freelance contractor B2C / DTC Experience Required EU hours (GMT) Supplements / health a strong plus This role is about what converts, not what "looks good." What you'll actually do • Own performance creative strategy for paid media (Meta-focused) • Develop angles, hooks, messaging frameworks, and iterations • Translate data (CTR, CPA, CVR, ROAS) into creative decisions • Build and refine creative testing roadmaps • Brief and iterate with copywriters, editors, and designers • Analyze winning vs losing creatives and scale what works • Continuously improve performance through structured experimentation What we're looking for • Proven experience in performance marketing creative • Strong copy background (ads, hooks, messaging — not just concepts) • Hands-on experience working with media buyers • Comfort owning results, not just deliverables • Clear understanding of direct-response psychology • Ability to move fast, test often, and iterate Requirements • Senior-level experience in performance creative and/or direct-response copywriting • Proven exposure to paid media environments (Meta experience required) • Strong understanding of conversion-focused creative and testing • Fluency in English (CVs must be submitted in English) • Ability to operate independently in a fast-paced, remote setup • Available during EU working hours (GMT) Why Happy Mammoth • Competitive compensation aligned with senior performance roles • Fully remote with clear ownership and accountability • Opportunity to work on high-impact, high-scale performance campaigns • Flexible part-time engagement — work around your schedule Powered by JazzHR ktrO6mvWIA Please mention the word **SERENE** and tag RMTMuMjIwLjguOTU= when applying to show you read the job post completely (#RMTMuMjIwLjguOTU=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.