Senior Brand Manager

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives. Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! We are currently looking for a Senior Brand Manager for our premium female pleasure brand, Womanizer, who will play a pivotal role in driving brand performance, growth, and strategic initiatives across the Lovehoney Group. Partnering closely with the Head of Brand Management, your focus will be on owning the Womanizer brand strategy and bringing it to life across markets, channels and campaigns. In this role, you will combine your appreciation for great brands and creative thinking with your capacity for strategic and commercial thinking. You will turn consumer and market insights into meaningful strategies, ambitious launches and campaigns that make an impact, helping to shape the next chapter of Womanizer. Womanizer is on a mission to close the orgasm gap and make pleasure more accessible, empowering and exciting. We challenge conventions, create innovative technology and open up conversations around intimacy, with the ambition to become the number one premium pleasure brand for her. You’ll be joining Womanizer at an exciting moment. From making its movie debut to continuing to grow globally, Womanizer is reaching new audiences and building serious momentum. Now is the time to join and help shape what comes next. What you will do • Own the global Womanizer brand strategy, positioning, and priorities, ensuring consistency across markets and channels. • Develop and execute go-to-market strategies for new product launches, from planning and positioning through to evaluation. • Translate consumer insights, market trends, and business objectives into impactful brand strategies and initiatives. • Partner with product teams on portfolio and roadmap recommendations that support brand goals. • Lead integrated marketing and campaign planning with creative, content, media, PR, and cross-functional teams. • Monitor brand and commercial performance, using data and insights to drive optimization and continuous improvement. • Manage brand budgets and marketing investments to maximize impact and business results. • Conduct market and competitor analysis to identify opportunities, trends, and potential risks. • Ensure consistent brand messaging and execution across all consumer and trade touchpoints. • Present brand strategies, performance updates, and recommendations to senior stakeholders. What you should bring • Proven experience in brand management, ideally within a consumer-facing, lifestyle, beauty, FMCG, retail or similarly fast-paced environment. • Strong strategic thinking and the ability to translate business and consumer insights into clear brand plans. • Commercial and data-driven mindset, with confidence working with performance data, budgets, KPIs and business results. • Strong creative judgement and the ability to develop, challenge and shape ideas with creative and cross-functional teams. • Experience managing product launches and integrated marketing campaigns from strategy through to execution. • Excellent project and stakeholder management skills, with the ability to drive initiatives independently across multiple teams and markets. • Strong communication and presentation skills, with the ability to influence and align different stakeholders. • A proactive, entrepreneurial mindset with a strong sense of ownership and the confidence to bring new ideas and perspectives. • Proven ability to effectively lead, support, and develop a small team in a fast-paced environment. • Fluent English; additional languages are a plus. What we can offer you • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events. • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun. • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration. • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company. • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally. • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily. Our interview process • CV review • Interview with one of our Talent Acquisition Team Members • Hiring Manager Interview • Leadership Interview • Role-specific case study (in-person) Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates. At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role. We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office). If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/ Find Jobs in Germany on Arbeitnow