Senior Manager Social Media Management

You don't just manage social media, you shape how brands show up on it. As a Senior Social Media Manager at Pulse Advertising, you lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You know what's about to peak on TikTok before it peaks, and you're as strong creatively as you are strategically, ideating concepts in a client workshop and owning their execution the next day. You're a trusted senior partner to clients and a go-to voice internally, someone who takes ownership of outcomes, not just outputs. If you're ready to lead at the intersection of strategy, creativity, and impact, this is your next chapter. Tasks • You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results • You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand • You manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH • You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality • You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations • You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base Requirements • You bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts- ideally in consumer goods, home appliances, or lifestyle hardware • You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement • You are comfortable operating within multi-brand account structures and familiar with global-to-local content models, managing competing brand identities across markets without losing quality or speed • You are a hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients • You are experienced with Canva, video editing tools, and social analytics platforms and actively use AI tooling to scale your work • You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level. • You are fluent in both German and English Benefits • Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations • We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops • We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes • Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week • Keep your commute to a minimum: you’ll find all our offices right in the city centre • For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices Find Jobs in Germany on Arbeitnow