Social Media Manager

We are seeking a Social Media Manager to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. About The Client The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals. Responsibilities • Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up • Define content pillars, positioning, and a consistent posting cadence • Turn the client's ideas into polished short-form content • Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy • Lead the personal rebrand and establish a cohesive, premium, education-first identity • Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way • Grow the accounts organically to drive inbound interest, community, and referrals • Track engagement, report on performance, and continuously refine the approach Requirements • Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results • Strong short-form video skills across ideation, filming direction, and editing • Solid graphic design, caption, and copywriting ability • A track record building personal or founder-led brands, including rebrands • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate • Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus • Focus on organic, community and referral-led growth rather than paid or ads-led tactics • Flexible, proactive, and collaborative, able to take direction and run with it without being rigid • EST working hours Please mention the word **TOLERABLE** and tag RMy44NS42LjI0OQ== when applying to show you read the job post completely (#RMy44NS42LjI0OQ==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.